Dublin Zoo wayfinding system

Empower visitors to navigate and enjoy your location

Client: Dublin Zoo

Project brief: Dublin Zoo’s 28-hectare site contains gardens, lakes and habitats for over 400 animals, offering a rich and exciting range of visitor experiences. The Zoo management recognises that, for quality of experience, visitors must be enabled to decide their own route, and to navigate their way clearly.

Key fact:

Dublin Zoo attracts over one million visitors each year, and is Ireland’s most important family visitor destination. 

Read more:

When Vermillion was commissioned to re-think the Zoo’s directional signage, it soon became clear that ‘visitor-centric’ wayfinding was needed. We first observed the behaviour of the public as they explored the site, then walked the territory and plotted ‘decision points’ requiring directional signs.

Our design solution was a bespoke system of fingerpost signs, which are easily adjustable by staff. We specified typography for signage, and created graphics and pictograms for the Zoo’s attractions and facilities. Bespoke signage proved significantly more cost-effective than off-the-shelf systems.

To aid wayfinding, Vermillion updated the Dublin Zoo maps. We designed an enhanced map in four separate orientations, to assist visitors at whichever location in the site. We also designed a ‘Plan Your Day’ panel for the visitor entrance, providing an overview of animal locations and daily events.

Dublin Zoo also commissioned Vermillion to overhaul its interpretive and information material. We designed a series of more than 400 interpretive panels, each placed at an animal location, which communicate information on the animals and their habitats, and highlight conservation messages.

To discuss this or any other creative project please contact Anne Brady on 01 852 2011.


Vermillion creative team

Creative DirectorAnne V. Brady

Senior Design team: Kevin Dunne, Conor O'RiordanJohn O'Brien

Artwork & technical file management: Fiona ByrneIsabella Good