Brand Strategy Partners for DFAT
Client: Department of Foreign Affairs and Trade (DFAT)
Projects include: the Global Ireland identity development, the Irish Aid Annual Report (English and Irish language), the design of the Getting Ireland Brexit Ready logo, identity and guidelines plus marketing and event material for all 80 Irish embassies around the world.
Since 2018 we have worked closely with the Department of Foreign Affairs and Trade, and Irish Aid on all of their communications material aimed at local, national and international audiences. Their varied audiences require communications where audience engagement is central to the high standard of design work produced.
We created all graphic design collateral for the DFAT for the Ploughing Championships 2018 and all materials for Electric Picnic 2018, plus all LGBT material for events in 2018 & 2019. Vermillion created publications and marketing material for the Nelson Mandela travelling exhibition in Kilmainham Gaol. We produced 5 short html interactive videos for the DFAT Annual Report 2017 and over 30 individually branded reports ranging in length from 16 pages to 124 pages.
We also worked on the full social media campaign for the UN Security Council pitch for Ireland and within the twitter campaign we created digital assets in 17 different languages.
Details of services provided:
- corporate identity,
- concept visualisation,
- identity and stationery,
- annual reports,
- print procurement,
- art direction,
- motion graphics,
- brand consultancy, strategy, positioning, architecture, naming & identity,
- brand guidelines,
- print and third party supplier management.