An Post Stamp Design
Client: An Post deliver 2.5 million pieces of mail annually. They employ over 10,000 staff in 1,300 locations nationally.
Project brief: to create a series of stamps for An Post showcasing the Irish animation industry. Every week 20 million people around the world watch animated programmes produced in Ireland under the umbrella of Animation Ireland. The sector employs over 1,000 technical and creative people and is a central component of Ireland’s creative economy.
1st use of high-tech augmented reality in stamp design
These stamps feature Augmented Reality technology to bring them to life. When scanned by a Smartphone with the CEE App installed, a specially produced film featuring Roy, Give Up Yer Aul Sins, The Secret of Kells and Nelly & Nora, and other animated works can be seen.
Theses four 68c stamps, a beautiful first day cover and collector’s item booklet containing four sets of the special stamps alongside additional illustrations and information, were designed by Vermillion Design.
Indigenous Irish animation studios have been nominated for many prestigious international awards including BAFTAs, Emmys and Oscars. Roy produced by Jam Media, was awarded the coveted 2012 Children’s BAFTA Drama Award. Give Up Yer Aul Sins by Brown Bag Films, received an Oscar nomination in the Short film (Animated) category in 2002. The Secret of Kells by Cartoon Saloon was nominated for an Oscar in 2010 in the Best Animated feature, it has also won awards in major festivals worldwide.
Vermillion creative team
Creative Director: Anne V. Brady
Senior Design team: Kevin Dunne & Ciara Cantwell
Artwork & technical file management: Fiona Byrne & Isabella Good